Corporate Web Development, Matogen || Online Advertising

Top 10 Uses of Twitter and Tools

The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each. Follow us on Twitter [...]

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Enterprise Social Media Interview with Jim Cuene and Douglas Pollei

Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise? As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO [...]

How Many Conferences Can You Attend in 30 Days?

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next [...]

BIGLIST SEO Blogs Update 050908

What a week! Spring is officially here in Minnesota. Don’t laugh, it snowed just 2 weeks ago. This week’s BIGLIST of SEO and SEM blogs includes a nice mix of search, social and online PR content. When I co-hosted the Daily Searchcast on Thursday it was great to have Danny Sullivan mention the [...]

Agency + Client = Superhero Link Building Team

Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks. [...]

Top 10 Reasons for Monitoring Brands in Social Media

[Editor's note: We're excited to share this next guest post from David Alston of Radian6. A fast emerging leader in the field of social media measurement, Radian6 (a TopRank client) provides social media monitoring tools to hundreds of leading PR firms, ad agencies and brand marketers.] David is VP Marketing at Radian6 in New Brunswick, Canada [...]

Tips on Content Centered Link Building

Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It used to be when discussing search engine optimization services 5-6 years ago, we’d focus [...]

Book Review: Achieving The OPEN Brand by Way Of An Open Worldview

TopRank's Mike Yanke reviews the new book, "The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Dr. Nita Rollins with advice both for marketing agencies and in-house marketers looking to make sense of branding in a Web 2.0 World.

Five New Twitter Tools You Should Know

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few [...]

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